HTML Hyper Text Markup Language: Sample META Tag Usage

What are meta tags?

Meta tags provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide this information in a format that the web crawlers/spiders that visit your site can understand.

Meta tag code is inserted into your html code at the head of the document between the and . Meta tags are used by many search engines, and those that choose to ignore certain portions of the meta tags field, may at any time change their algorithms to include it.

Some people say meta tags are dead...ask them if that is the case, did they remove them from their site? Meta tags are not magic bullets for search engine ranking, but they are far from being dead.

There are meta tags for page title, page description, and page keywords and a range of other fields for not only classifying your website, but controlling how, where and when a web robot indexes your site. These tags help web indexing robots better understand your website for the purpose of assigning it a ranking in their database under specific search terms.