Updated & Current with the Latest Developments -
Including "Google Slap", Google's new Minimum Bids
and Landing Page Quality Scores
-
A
system that transforms your Internet Advertising
strategy into a systematic, predictable,
cash-flow multiplier
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40+ case studies from 10 different industries -
from Information Technology and Computers to
Books, Videos and Seminars; from Consumer
Products to Affiliate Programs to Health Care -
Examples that apply to your business
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How to get more visitors, but still pay less
money, even when more and more bidders are
jumping in every day
Pay Per Click
marketing is a miracle of the modern world. In fact
I believe history will show it to be the most
important development in advertising this decade.
Never before has it been possible to spend 5 bucks,
open an account and have brand
new, precisely targeted customers coming to your
website within minutes.
Compared to
banner ads, link exchanges, buying space in e-zines,
waiting weeks or months for your search engine
listings to show up -- or, God forbid, spamming
people in your search for new customers --
AdWords
is a web marketer's dream come true.
But... if
you've ever advertised on Google, you know it's not
a cakewalk at the beginning. You can set up an
account and get visitors in as little as seven
minutes… but a day or two later your bids get
cancelled. Your ads are disapproved. You pay way too
much for clicks.
How do you get around these problems?
There are LOTS of things you can do, many of
them quick and very simple.
Not just a handful of "one trick ponies" but in
fact dozens of effective techniques that drive down
the cost of your clicks and boost your Return On
Investment for every advertising dollar. Odds are,
your competitors don't know
more than a few of these methods.
Hi, my name is Perry Marshall, and I've sold
millions of dollars of products on the web since
1997, when I was national sales manager at a hi-tech
startup in Chicago. Today I consult with dozens of
companies in software, publishing, manufacturing and
information marketing. A day's work for me might
include everything from direct mail campaigns, press
conferences and copywriting to drafting a business
plan for a product launch.
But do you know what?
Two thirds of the time, Google AdWords
is the first
tool I put in place for a new client. AdWords is,
hands down, the fastest way to bring new customers
to a cash-hungry business.
I started advertising on
Google before most people even knew you could do
that. And my clients' websites would go from zero
traffic to hundreds or thousands of visitors each
day, literally overnig ht.
Since then,
I've become one of a tiny handful of experts on this
new advertising medium. As I began speaking
at Internet conferences and coaching other
marketers, I saw how hungry
people are for good information on this subject -
and how hard it is to find anyone who truly knows it
from the inside out.
So I developed a comprehensive toolkit. It's
called The Definitive Guide to Google
AdWords. It's the fastest way to beat
the learning curve, get new customers and put more
dollars in your pocket.
The Definitive Guide to Google AdWords
arms you with a slew of powerful tools and ideas,
including:
-
Fast-Start
Guide gives a Blow-by-Blow example of
setting up a real Google AdWords campaign for a
real company: The wrong way (very
typical, and it always fails) and the right
way
- How to
consistently buy clicks for only 5-10 cents on
Google, that would cost you $1.00 or more on
Overture. (Google and Overture are the two major
players, but Google will give you more targeted
traffic for far less money, IF you know the
insider secrets of their system)
-
A revolutionary,
effective new keyword insertion approach that
prevents your keywords from being put 'On Hold'
and disabled
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The very latest AdWords
developments: "Google Slap", Dynamic
Keyword Insertion; The new rules that affect
affiliate marketers; Google's Budget Optimizer;
Better landing pages and sales conversion
tracking; "Google Slap," Expanded Phrase
Matching and More
- Easy,
ingenious "tweaks" that boost click-thru rates
by 30 to 300% - this makes a huge
difference, because Google will give you more
visitors for the same amount of money!
- 40 specific
examples and numerous case studies, including
ads, the keywords, bid prices and bottom-line
numbers from real companies in ten different
industries. There's just no better way to learn
than by seeing a variety of real-world examples!
- Screen shots
of actual Google campaigns, so you get an
insider's view of how it really works. You see
how their campaigns developed over time, what
worked, what didn't work and why
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Some keywords cost
5 cents a click. Some are 5 dollars a click. A
few cost 50 dollars! Discover how to get
traffic from hundreds of
inexpensive keywords instead of 10-20
expensive ones - and get more visitors for less
money
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Google Image
Ads: Fresh insights on how to get this new
advertising medium to work for you, bringing you
even more qualified customers from every corner
of the Internet
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Several specific
strategies for dealing with Google's "no popups"
rule - methods that are much more effective, and
don't annoy your customers
- An entirely
new and updated Frequently Asked
Questions section, accumulated from four
different seminar audiences, covering nearly
every aspect of Pay Per Click advertising.
Chances are any question you've got is covered
here!
- Are you on a
tight budget? Limited to a few dollars a day?
Discover how to turn the "80/20 rule" upside
down and cut your ad spend by as much as
95%
- What to do
when bid prices are $5 to $10 per click in
hyper-competitive categories - how to break in
when you're "locked out" of a tight game
- A clever,
highly unusual strategy for non-profit
organizations that brings tons of visitors for
pennies
- How to use
Pay Per
Click market intelligence to optimize
your web pages to get FREE traffic from search
engines
- An incredibly
simple, one-page "cheat sheet" shows you how to
get more people to take action when they visit
your site
-
Ten
Times the traffic for less money: A
rarely used, powerful method that gets 10-20% of
people to click on your ads, instead of the
usual 1-2%, without spending a penny more
Everything
you'll get is real. None of it is made up or
theoretical. Real companies,
real case studies, real screen shots of real
campaigns. You can literally flip through the
manual and in 15 minutes get powerful strategies
that you can put to work immediately. It even comes
with a 3-page fast-start guide with a tidy summary
of all the best shortcuts.
Ultimately, this toolkit is not merely about
Google. It's about squeezing the most dollars and
new business from every person who comes to your
website.
You'll also discover how to use your
Pay Per Click
results to attract "superaffiliate" marketers who
will sell your products to their customers. You'll
see a larger picture of Internet marketing - how to
figure out who's searching for what, how to discover
new markets you can easily serve, and how to quickly
and accurately test any marketing idea more
easily and cheaply than ever before.
In fact you'll see an example
of how a $2.78 test on Google gave more accurate
test data than thousands of dollars of focus groups
and market research!
Marketing on Auto-Pilot?
You're probably wondering how much time it's
going to take to manage this. That's what's so
great about this system: When your campaigns are set
up properly, you get visitors 24/7/365 and you only
need to make simple, focused adjustments once or
twice a month.
As a matter of fact, I've got three different
clients who've barely touched their campaigns since
late 2002 - but they've still got hot leads and
orders showing up in their email every day, the
operation humming like a machine, with no hassles,
no problems, and no learning curves.
It's simple, easy, fast and doubles profits
overnight. Insiders are already using it, with
proven results.
If you're already advertising on Google, then I'm
willing to put my money where my mouth is: I'm
betting that you're paying a lot more money for your
clicks than you should. In less than an hour's time
you can squeeze a lot more performance out of your
Google account, and spend a whole lot less money.
The
Bottom Line
Why would you invest in a
toolkit like this? Only two reasons:
1. Because you'll get more clicks, more
customers and fatter profit margins than you could
get without these secrets
2. Because
you'll get more people coming to your website, while
at the same time saving money on every click,
chopping your marketing cost and eliminating wasted
ad dollars.
My customers
typically cut their cost per click by 30 to 50%, and
in some cases much more - just read the testimonials
to the left and at the bottom of this page.
So if you're spending $5
per day buying clicks, and cut your click price in
half (not unusual)... You'll save $75 per month -
every month.
Even with a tiny ad budget, the
most basic, $49 version of the course will pay for
itself - not just once, but every 3 weeks, over and
over again!
If you're spending $50 per day buying clicks,
and you cut your price per click by just 25%… you'll
save $375 a month - every month.
The $97
enhanced toolkit will pay for itself - not just
once, but every week! How many investments
can say that?
Obviously it doesn't take long for a little bit
of extra edge to pay for itself!
There are
three versions of this highly capable toolkit:
1)
Digital Basic -- The course in Adobe
Acrobat PDF, with 40 case studies from 10 different
industries, real screen shots and exhaustive Q&A on
dozens of topics. This truly is THE Definitive
Guide to Google AdWords.
2) Enhanced
-- the full Definitive Guide, plus full, unedited
audio recording of Yanik Silver's killer Internet
Traffic Stampede teleseminar covering Google
AdWords. Plus you get to eavesdrop on two advanced
coaching sessions with my students - listen as we
"tear apart" not only Google campaigns but also
entire web strategies -- then put them back
together. Also: Includes "Advanced
Strategies for Making Your Website Pay" with online
marketing pioneer Ken McCarthy.
Plus you also get "Jet Fuel for Google
Cash" - an expert, authoritative guide to
using affiliate marketing and the Google Cash method
to go from toe-hold to foot-hold to strangle-hold in
any market, at maximum speed. If you're investing
your time and money into affiliate / Pay Per Click
marketing and find it frustrating at times, this
will be truly eye-opening. Use Jet Fuel for Google
Cash to double, triple, even quadruple your sales.
3) Deluxe
-- everything I just told you about above, but it is
also shipped to you with Audio CD's. Plus you get
instant download of the Definitive Guide in Adobe
Acrobat PDF and the audio files in MP3.
Click here for Instant
Download with the manual shipped to you.
"$49 for a course
on buying web traffic??? - That's too expensive!"
The biggest lie that anyone will ever tell you
about the Internet is that it's free. Nothing
is free, especially not search engine traffic.
This is not 1999, it's 2007. If you want to get
quality traffic and have total control of it today,
you're going to be buying clicks on Google.
But Google AdWords is not
something you can afford to screw up. How savvy you
are at playing the AdWords game makes a huge
difference in the price you pay for every
click. If you don't have my Definitive Guide, you'll
spend 50% to 500% more than you should buying those
clicks. I know people who've blown $1000 in a single
day, doing AdWords wrong. (I also have clients who
spend upwards of $10,000 per day and earn an
enviable ROI on every dollar spent.) I'm going to
show you the right way to do it.
Google offers no guarantees. No refunds. The
millionaires and billionaires at Google headquarters
will shed no tears if you make a big mistake.
Once they've got
your money, it's
gone.
But I back my course with a 100% money back
guarantee. Google will NOT teach you how to squeeze
every drop out of the orange, but I will. You can't
lose.
I mince no words:
If you
can't or won't invest a mere 49 bucks to learn how
to do this right, you should not be playing this
game at all.
The
Best Business Investment You Can Make
Very few
business investments can pay off more handsomely
than improving the performance of your advertising.
Bad advertising not only wastes money, it fails to
bring you new customers. On the other hand,
effective advertising costs you LESS money and
brings MORE profitable customers.
Tiny hinges swing huge doors.
And as you can
see with these testimonials on the right (these are
just a few of them!!!) my Definitive Guide has been
endorsed by the most prominent direct marketers on
the Internet - Dan Kennedy, Joe Vitale, John Reese,
Jonathan Mizel, Jay Abraham, Gary Halbert, Alex
Mandossian, Marlon Sanders, Fred Gleeck, Chris
Carpenter, Andrew Goodman, Ken McCarthy, Brad Fallon
and dozens of others. This is the real deal.
Don't sell harder - market smarter.
Don't spend more - Get more for less.
My
Simple, No-Hassle, 3-Part Money-Back Guarantee:
1. If you're
unhappy with this course for any reason, tell me
within 30 days for a full and courteous refund.
2. If you
implement my strategies and you don't cut the cost
per click of your existing campaigns by an absolute
minimum of 25%, tell me within 90 days for a full,
no-hassle refund. (Many customers slash their ad
cost by 50%, 70%, even 80 or 90%!)
3. If
you're not able to test new ideas at lower cost,
find new markets and discover new customers because
of this toolkit, just let me know within 90 days and
you'll receive a full and courteous refund.
Don't put this off! You can double your web traffic
in 30 minutes. You can slash your marketing cost,
and have more control than ever before.
Click Here
to get your copy of The Definitive Guide to Google
AdWords via 100% secure online ordering.
Remember, it's
Updated & Current with the Latest Developments -
Including Google Slap, Keyword States, Quality
Scores & Minimum Bids.
Sincerely,
Perry
Marshall
P.S.: In
addition to the current Definitive Guide, your
download page will also provide ongoing mini-updates
and special reports as Google's system evolves,
always alerting you to the very latest developments.
(Our earnings disclaimer and legal statement is
here.)
Get the Definitive Guide here
Click Here
to get your instant download of The Definitive
Guide to Google AdWords via 100% secure online
ordering.
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